Monipay Brand & MoniTag™ Usage Guidelines

Official Monipay brand and MoniTag™ usage. Casing, em-dash policy, banned phrases, logo files.

Brand & MoniTag™ usage

MoniTag™ casing

Always lowercase m, uppercase T, with the ™ symbol on first use:

  • ✓ MoniTag™
  • ✓ Your MoniTag is @samuel
  • ✗ monitag, Monitag, MONITAG

Em-dash policy

Do not use em dashes (,) on chain-specific marketing pages (/base, /bsc, /solana, /tempo). Use periods or commas. This is a deliberate copy constraint.

Banned phrases

Never write "Not Just" in Monipay copy. It's a tired construction and our brand voice avoids it.

Aesthetic

  • Trantor minimal , F5F5F7 background light / 0E0F14 background dark
  • DM Sans typography
  • Primary dark-mode CTAs are light (inverted)
  • Locked black 'Moni' on receipt strips, regardless of theme
  • Hollow logo dot for a 0-balance dashboard, filled blue dot when funds are present

Logo

Logo files (SVG) are available at:

  • https://monipay.xyz/og/default.png (social default)
  • Per-chain OG: https://monipay.xyz/og/{base,bsc,solana,tempo,monibot,minipay,install,ink}.png

Related Pages

Introduction: What is Monipay